INSPIRATION...After years of trying to conform, we embrace our insanity. It drives us to be different and we hope our insane ideas will inspire you to be a little different as well. Mom called us "special." That's what drives us to satisfy your "special needs."
MISSION...Bring insane inspiration, innovation and value to the reef and aquarium enthusiasts of the world.
VISION...Be the fun company of choice to work with that best understands and satisfies the product and service needs of our customers.